Branding / Strategy / Digital


FOUNDRY helped KIDSITT – an app for finding quick, easy and trustworthy childcare in the area – come out into the world with a sweet corporate identity and the design of their digital applications. We were very lucky to be a part of helping with the development of this product from the very start.

The identity centers around a relationship that is based on trust and care.

The playful interaction between our bird characters can be very relatable, especially for the parents who are our main target group.

A product conceived by two mothers, we felt the brand should cater to the needs of a parent and a child.