01 Dec Bumble
Outdoor campaign / Strategy
Campaign / Strategy
FOUNDRY and BUMBLE spread the love throughout the streets of Berlin with a 360 campaign. With over 40 million users in 160 countries, Bumble is not only fastest growing dating app today, but the first one of its kind where “women make the first move.”
BUMBLE not only provides a platform for dating and finding love, users can also use the app to expand their network of awesome people by choosing between three categories: “dating,” “friendship” and “business.”
We created a campaign specific to Berlin, where billboards were placed in strategically selected locations around the city.
At the core of the headline campaign are apt references targeted towards audiences between the ages of 18 and 35. The messages play to specific and local stereotypes of different Berlin neighborhoods while addressing such topics as dating, friendships, business and especially female empowerment.
Foundry was responsible for the entire media campaign which included making sure the billboards were
placed in the most suitable locations in Berlin.