Branding / Strategy


FOUNDRY walks the sexy side of business with a new corporate identity for LIFESTYLES, a leading global manufacturer of sexual wellness solutions. 

As a manufacturer of condoms and lubes since 1905, protection and heritage were the two most important guiding principles.

The shield represents protecting people as well as heritage. The swirls inside the shield depict the tapping of the rubber tree, which is the source of the company’s roots – as everything they produce is made out of latex. The bold colors and swirling dynamic shapes reflect their innovative spirit and future outlook.

The new brand identity would take shape in all internal and external communications: Logo, Business Cards, Stationery, PowerPoint templates, Website, Email Signatures, Office Space Design and Factory Signage as well as Facebook, LinkedIn and Twitter Landing Pages.