EGO Movement

Branding / Campaign / Strategy / Digital / Film / Content

EGO Movement

FOUNDRY joins EGO Movement, a Swiss brand of e-bikes that combine technology and design, on their mission to change urban mobility into a stylish journey.

Filmed in Rome, EGO Movement’s first campaign video showcases the strength of the e-bike’s engine and the stylish nature of its design by featuring a young woman who effortlessly pulls a musician – as he plays the piano – through Rome’s gorgeous city alleys and piazzas.

We helped them lay their path to success starting with the design of their brand identity.

Then we designed their shops, promotional material, and booths for all the bike shows touring major cities.

We even consulted on product development and accessories for their bike.

In 2017, EGO was the winner of the Red Dot Design Awards.